Video by Jay Ritchey | Jay Bird Films
Rivendell People was published some time ago, but recently I rewatched it. If you are unfamiliar with Rivendell, it has a strong cultural legacy on the bicycle culture and is owned and run by Grant Petersen, author of multiple books but most inspirational to me Just Ride: A Radically Practical Guide to Riding Your Bike (which we plan to do a review on one of these days).
This is a great video, a little long, but worth the watch. One of the more impressionable facets of the video is where Grant places importance on running a business, his approach and his value system. Having spent the last 15+ years in Corporate Business I am all to familiar with the aggressive, greed and bullying ways many organizations run businesses. Many corporations are heartless entities that give lip service to the value of human capital but when it comes to Share Holder Value, it takes a back seat. So I admire companies that "walk the walk" like Grant at Rivendell. His honesty and approach are admirable and refreshing in an age where greed and secrecy seem to be foundational business principles.
Chief Cyclery is built upon a value structures and shared experiences. We know what we like and what we don't like about business. Business & money is necessary to survive in the modern world, but we long to be driven with heart, passion and love and to build a business the right way. A way that honors it's customers, is transparent and honest. Walk along side us as we serve you and extrapolate on inspiring content and goods to keep you riding and adventuring!